Nordstrom Buys Stake in New Brands to Attract Young Shoppers

2022-08-19 23:28:57 By : Ms. Milanda Cai

Consumers want to get back to browsing in stores again, and Nordstrom is expanding its options to attract younger shoppers. The retail giant signed a deal with online fashion company ASOS, which it hopes will drive excitement and bolster sales after the pandemic. 

To Read the Full Story Become an Adweek+ Subscriber

Already a member? Sign in

Emmy is an Adweek staff writer covering agencies, influencers and the creator economy.

Wilson’s First Brick-and-Mortar Store Lives in Its Hometown of Chicago

Lip Gloss Grows on Trees at Glossier’s New Flagship Store

It’s Official: Skinny Jeans Are Out, Wide-Leg Denim Is In

By Paul Hiebert, Emmy Liederman

Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh

Organize and Leverage Your Measurement Toolbox

How to Use Video at Every Stage of the Customer Journey

Why Marketers Need Collaborative Work Management

Subscriber Onboarding and Engagement Done Right

Why Marketers Can No Longer Ignore Data Governance

It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?

By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising

The New Golden Age of Television Advertising

If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset

By Kevin Arrix, SVP, DISH Media

Adweek is the leading source of news and insight serving the brand marketing ecosystem.